IMPACTFUL AND STRATEGIC IDENTITY AND DESIGN.

In today’s noisy and crowded global communications, a strong organizational identity is no longer a luxury – it’s essential to the existence of every enterprise to distinguish itself, clearly and consistently, across channels. And when crafted thoughtfully and strategically among key stakeholders, a core identity can serve as a touchstone for every business decision and action, every pivot and investment, every hire.

And to attract aligned customers, donors, participants and partners.

20 Years
of Collaboration
in Healthcare

Key to our success, and our joy, is working alongside clients who share passion and values to create outcomes neither of us can do alone. We also delight in supporting the missions of service-driven organizations.

For their long-time client, Sutter Health, and the opening of their two new hospitals in San Francisco, they designed an identity with the strength and versatility to be deployed through multiple media channels – advertising (outdoor, print and digital), collateral and other print communications, digital screens in situ, events, signage, video and more.

OUR
SERVICES

01

Identity

More authentic, deeper and fuller than brand is Identity. It's more than just a logo, typeface or palette. It arises from a strategic exploration of your organization's vision, values and voice. Which gives rise to visuals and messages that integrate, resonate and attract your audience to you.

02

Design

In our digital, information-rich, fast-moving, multimedia channels, we have three seconds to capture attention. Design must be clear, crisp, compelling and memorable. And all visuals, from logo to imagery, work together smartly and seamlessly to create a cohesive and impactful presence.

03

Communications

Consistent messaging across all facets of your enterprise — from front to back of house — is essential to crafting a differentiated identity and in building a unified, powerful voice that guides everything you do. From who sits on your Board to who joins your team, to your creative and strategic actions and decisions, identity becomes your organizational touchstone.

OUR
WORK

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“”

MANY COMMENTED THAT OUR COMMUNICATIONS – ACROSS ALL CHANNELS – WERE THE BEST THEY’D EVER SEEN IN THE HEALTHCARE OR PHILANTHROPIC FIELDS. KIMBERLY AND ERIK STEADILY GUIDED THIS EFFORT, WITH SMARTS, CREATIVITY AND PASSION.

– KAREN JEU, FORMER PRESIDENT, CPMC FOUNDATION

Kimberly Carlisle

Kimberly leans toward the word side of identity, crafting vision, values and voice in collaboration with an enterprise's leadership and key stakeholders. She keeps an eye out for distinguishing messages, synergies and consistencies from top to bottom of an organization, and across myriad channels.

Erik Olsen

Erik creates strong visual identities that are smart, distinct, unique and memorable. From corporate to product, start-up to established, for-to-non-profit, he is passionate about design that is artful and impactful in all mediums and any field.